Dr. Julie Pitcher Giles
Associate Professor
Program: Business Administration
Email: jpitchergiles@mun.ca
Phone: 709-637-6202
Office: AS 303
Social Media:
Credentials
BA; MBA (Memorial University); PhD (University of Leicester)
Research interests
My core areas of research curiosity are:
- Rural Small Business & Social Responsibility: Exploring the unique nature, costs, and benefits of community business engagement.
- Case Method & Applied Research: Partnering directly with local businesses and academic colleagues to analyze pressing operational and strategic challenges, publishing peer-reviewed instructional cases (e.g., Ivey Publishing).
- Pedagogical Innovation: Investigating curriculum design, universal design for learning, and the optimization of digital/online learning environments.
Teaching
I am deeply committed to creating dynamic, challenging, and inclusive learning environments with my students鈥攂oth in-person and online鈥攁cross undergraduate and graduate studies. My teaching bridges theory and practice, encouraging students to actively apply classroom insights to real-world strategic and professional challenges in ways that strengthen their own communities of practice.
Primary Teaching Areas:
- Strategic Planning, Implementation, Management & Leadership
- Corporate Social Responsibility (CSR) & Business Ethics
- Organizational Theory and Behaviour
Representative scholarly contributions
- Pitcher Giles, J. & Green, W. (2025). Small Business, Big Responsibility: The Social Responsibility Experience of Rural Small Business. Academy of Management Proceedings (1),
- Newell, W., & Pitcher Giles, J. (2024). The West Coast Cycling Association: Choosing the Best Trail to Blaze. Ivey Publishing, February 2024. Available:
- Janhanzeb, S., Giles, J., & Mushtaq, R. (2023). Workplace ostracism and organizational deviance: A self-regulatory perspective. The Journal of Social Psychology, 163(5), 698-715,
- Newell, W., & Pitcher Giles, J. (2022). Rough Waters Brewing Company: Evaluating decisions in uncertain environments. Ivey Publishing, October 2022. Available:
- Jahanzeb, S., Fatima, T., Javed, B. & Pitcher Giles, J.(2020). 鈥淐an mindfulness overcome the effects of workplace ostracism on job performance?鈥 The Journal of Social Psychology, 160:5, 589-602, DOI: .
Honours, graduate and post-graduate supervision
Though I am not accepting students at this time, I have supervised graduate student in both the Master of Arts in Environmental Policy (MAEP) and Master of Applied Literary Arts (MALA) programs who are investigating research questions that cross into my field of interest in strategy, small business community engagement, and business social responsibility.